Driven by these experiences, I built an online YouTube community of thousands of beauty enthusiasts who shared similar challenges. Women of all backgrounds came together, united by their love for beauty and their search for products that actually worked. It was a beautiful, empowering journey, and it revealed a deeper need for more thoughtful, inclusive solutions in beauty.

Then, in 2020, the pandemic brought the entertainment industry and my professional acting career to a pause. That unexpected stillness became my turning point. I decided to pursue another dream: creating high-performance body care that supported not just skin, but the whole person.

I spent the next three years immersing myself in the science of skincare formulation, earning my certification as a certified organic cosmetic formulator. My lab became a sanctuary. I fell in love with the alchemy of transforming plant-based ingredients into clean, effective skincare solutions for my family, my community, and myself. I didn’t want to resell private label products or remix generic bases. I wanted to create original formulas from scratch, using nature’s most effective ingredients and adhering to the EU’s rigorous safety standards.

As the world reopened, I kept hearing the same quiet plea from women around me: a need for peace, for pause, for a moment to breathe. That’s the heartbeat of this brand. Our products aren’t just luxurious. They’re functional. Many are infused with aromatherapy and formulated to address real concerns like dryness, dullness, and hyperpigmentation, while offering a simple, powerful reminder:

You deserve rest.

You deserve to feel good in your skin.

Not eventually, not someday, but today.



LaToya Ebony Sirls
Founder & CEO