Driven by these experiences, I built an online community of thousands of beauty enthusiasts who shared similar challenges. Women of all backgrounds, ages, and skin colors came together, united by their love for beauty and their search for products that truly resonated with them. It was a beautiful, empowering journey that highlighted the need for more inclusive, thoughtful beauty solutions.

The turning point came in 2020 when the pandemic brought the entertainment industry to a standstill. In this unexpected pause, I found the opportunity to pursue my other dream: creating my own product line. Instead of settling for pre-made formulations, I dedicated the next three years to studying organic skincare formulation, earning my certification.

The lab became my sanctuary amidst the global chaos. I fell in love with the alchemy of transforming nature's ingredients into safe, effective skincare solutions for my son, my loved ones, and myself. This period of intense study and experimentation laid the foundation for Someday Sunday's commitment to natural, vegan, and nut-free skincare.

As the world began to recover, I noticed a common thread among the women in my life—a struggle to find balance amidst over-saturated schedules and never-ending to-do lists. The peace I had found in my lab felt increasingly precious, and I wanted to share it.

This realization shaped Someday Sunday's mission. I began crafting formulas infused with natural ingredients and essential oils that promote rest and relaxation. Our products are designed to address common skin concerns like hyperpigmentation, dryness, and loss of elasticity, while also serving as a reminder that it's okay—necessary, even—to take a break, to dance, to indulge in solitude.

At Someday Sunday, we believe that self-care doesn't need a special occasion. Our plant-based, aromatherapy-infused products nourish your skin, soothe your senses, and enhance overall well-being. We're here to remind women all over the world that they deserve moments of peace and self-indulgence...

...simply because they exist.

LaToya Ebony Sirls
Founder & CEO